![]() ![]() ![]() ![]() Our Spa getaway package includes two-night accommodation, two 50-minute spa treatments of your choice, an in-room breakfast for two, and gift basket upon arrival. In contrast, in version 1, the reader has to find them within the less structured text paragraph. That’s because the offerings are clearly listed vertically on separate lines. You’ll probably notice that the information listed in version 2 is easier to read. Web readers want to digest content quickly.Ĭompare the two different versions below. It’s not surprising that, in usability studies, we observe readers gravitate towards bulleted lists with fervor. Readers perceive the bullets as shortcuts to succinct, high-priority content. Along with bolding, indenting, line spacing, and color-coding, bulleted lists are one of the most powerful methods for supporting efficient reading on the web.Ī few tiny dots attract the eye and can make a complex concept understandable. Many different web-formatting techniques help break up dense paragraphs. Instead, Web readers prefer copy formatted for ease of scanning, which allows them to easily skip through chunks of text to get to areas of interest. The Web is usually not the place for long, narrative writing. Bulleted lists attract attention, support scanning, shorten text, and reveal the relationship of items. Use contrasting colours and bold key words to make your message stand out.Sometimes the best way to present information is in a bulleted list. Placing single ideas inside thought bubbles, especially alongside an image or graphic of a person, can add an authentic feel to your text. PowerPoint offers 16 different callout boxes in its Shapes menu. Be careful though – while Smart Art should automatically adjust the text and shapes, it can be tricky to format. There’s also a list option, which is perfect for transforming bullet points. PowerPoint’s Smart Art feature is great for displaying information in Venn diagrams, organisational charts, processes, and more. There are plenty of great resources for icons available on the web, and using relevant icons can help your audience remember the information shown. Replacing PowerPoint bullet points with icons is a great way to dress up your text with small, simple visual elements. Fill the white background with a bold, relevant image to bring the slide to life. It also frees up space to allow for larger text so viewers aren’t squinting at lines of 12pt. Splitting PowerPoint bullet points onto separate slides gives your audience more time to digest each chunk of information. Keep it to a minimum though, and pay attention to line spacing – too much highlighting can actually make your text harder to read. Ĭan’t reduce the text? Highlight key words using bold or coloured text. Get your point across in as few words as possible by cutting down the text on each bullet to just key words and phrases. Plus, shorter sentences require less reading effort from your audience. Often, bulleted lists would be far more digestible if they were just less wordy. We’ve put together a list of tips and techniques to help: The research also concluded that audiences view presenters in a more positive light when shown information graphically.īasically, doing away with bulleted lists won’t just get your audience’s respect and attention – they’re also far more likely to remember your message and agree with it.Īll it takes to turn your bullet points into visually appealing, effective content is a bit of creativity. One of the easiest ways to kill a presentation – and your audience’s attention span – is slide after slide of bulleted lists.Īnd while bullet points are often a great way to organise information, it’s actually been proven that they prevent our brains from retaining information properly.Ī 2010 study called The Use of Visualization in the Communication of Business Strategies found that viewers who were shown a graphic representation of a concept not only paid more attention to it, but also agreed with and better recalled the concept than subjects who were shown an identical, bullet list version.
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