![]() The feature offers a valuable way for people to network, nurture interests, and form online communities. Groups are an important engagement tool on Facebook right now. We expect that Reels will continue to be a focal point for Meta in 2023, with new advertising and eCommerce features coming our way. The format has been a major source of traffic, revenue, and engagement for the app, and we’ve many Reels-related updates last year. Reels have become a vital part of Instagram, just like Stories did before. While there’s no way to know for sure, we wanted to share a few trends we’re confident will continue in 2023. We’ve seen a ton of Instagram and Facebook updates in 2022, and we’re incredibly excited to see what’s coming our way next. You’ll need to consider scheduling those live. There’s one important caveat here: Certain features like product tagging, cross-posting to Facebook, and boosting posts will not be available for scheduled content. Scheduled posts can be found in the “Scheduled posts” section in the drop-down menu for professional accounts. Once scheduled, you can edit, reschedule, or delete posts at any point. ![]() ![]() There, you’ll find the “Schedule” option, and you can select a time and date for your content to go live. Once it’s ready, click on “Advanced settings” on the last slide before publication. To use this feature, open the Instagram app and create a post or Reel. In order to account for that, Instagram just recently released a new tool allowing Business and Creator accounts to schedule Reels, photos, and carousel posts as far as 75 days in advance directly from the Instagram app. Some users, however, prefer to work entirely within Instagram’s mobile app. Instagram launches native content schedulingĮarlier this year, Instagram launched native post scheduling on desktop. Use sound as an ad enhancer, but remember that your ads have to be comprehensible to users who browse Facebook with the sound off on their device.Emphasize the “newness” of your offering to attract more attention.Create mobile-optimized ads for 1.9x more ROI (think vertical images and videos).Display a visible brand logo in your creatives to increase your ROI by 5x, ideally within the first two seconds of the ad.Use Facebook’s automatic ad placements 8 or more placements is 3x more effective than campaigns with only 1-3 placements.Shoot for a weekly ad frequency of 1 or 2 it’s 4x more effective than less than.In December 2022, Facebook announced a list of essential tips that will help advertisers boost the ROI of their campaigns. Fortunately, every so often the company releases best practices for advertisers backed by their own internal data. With Facebook Ads always changing, it can sometimes feel like Meta is moving the goalpost while you’re just trying to figure out best practices. It didn’t seem like a big deal at the time, but as more and more concerns about privacy policies were made public, this activity feature also got plenty of blame.Guide: A Simple Formula for Converting Facebook Traffic Into Sales – Click and get your copy now! It’s 100% Free! Facebook reveals advertising best practices Then, all of a sudden, people started seeing the last time their friends were online. While browser users still had to deal with it, Facebook Messenger users did not. Even after the separation of the Facebook Messenger app and its release as an independent app, the last online timestamp was not implemented. Back in the day, the ‘last seen’ timestamp was not available. It is interesting to note that Facebook messaging didn’t always work like this. For the time being, there’s very little you can do that has true significance on your overall browsing or messaging experience. However, Facebook has a lot of catching up to do in terms of both tech support and providing users with more control over their privacy settings. Data collection aside, being able to hide your activity from your friends and frenemies should be a no-brainer. The more important question to ask would be why Facebook doesn’t make more similar features available and make the existing ones more reliable.
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